LIZ FORMAN COACHING
You know what you do. You just can't say it in a way that lands.
I help you clarify your message so it sounds natural and gets you results.
When you communicate authentically, everything clicks: your message feels natural, the right people hear you, and your sales flow.
Know your niche
Get clear on your messaging
Learn to simplify your sales
Schedule Your Complimentary Marketing Reality Check
Let's take an honest look at how your message is working across your marketing.
A 60-minute clarity call grounded in your words, energy, and truth.
When You Don’t Understand How You’re Wired to Work… Everything Feels Harder Than It Should.
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Shiny object syndrome chasing the next thing that might work
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Not knowing who you’re really speaking to
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Wasting money on strategies that don’t land
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Messaging that sounds vague and disconnected
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Sales that feel hard, awkward, or performative
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Fears, pressure, or burnout from doing business like someone else
Ready To Take The First Step?
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Step 1. Schedule Your Marketing Reality Check
We'll review how your message is working across your niche, sales, and marketing and pinpoint what's keeping you stuck, so you can know the next steps to grow with confidence.
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Step 2. We Start Working and You Start Moving
From our very first session, we’ll begin putting the pieces together. You’ll walk away with practical insight, aligned next steps, and the clarity to start moving forward right away.
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Step 3. Marketing That Works
This is your outcome. A business that finally clicks because your message lands, your marketing feels natural, and you're attracting the right people: focused, profitable, sustainable, and true to you.
About Me:
Most of the people I work with are really good at what they do, but when it comes to saying it out loud in a way that lands, they get stuck.
They've got big ideas, real impact to make, and something important to share… but the words don't come out right. They sound too vague. Too clever. Or just… not like them.
That's where I come in.
I'm Liz Forman, a certified StoryBrand Guide, Human Design Consultant, and Life and Business coach for the person behind the business. I help you find your authentic voice, clarify your message, and show up with confidence, so you can grow a business that makes more money without burning out.
We build your message around who you really are, not who you think you should sound like. It's not just strategy. It's authentic clarity. Because once you find your natural voice, everything else flows.
Selling starts to feel easier. The right people lean in.
And your business becomes: Focused. Profitable. Sustainable.
Trusted by professionals from…
What People Are Saying
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“Liz is truly a joy to work with. Her supportive, intuitive coaching style is a great balance to the carefully tailored program. Her sense of humor made dealing with my own inner demons less ominous. Her patience is boundless - and trust me, I tested it! Without her support, there's no way I would've ever even considered making the changes I've incorporated into my life. She's a valuable asset and I'm grateful to have worked with her."
Jasper K
Licensed Therapist
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“Liz Forman is seriously the best! Not only is she an absolute joy to talk to every week, but her guidance is truly life changing! She helps you unlock the power within to take control of your thoughts, and in turn take control of your life. I am eternally grateful for all of my experiences working with her and for the abundance of knowledge and growth she has brought to my life.”
Chantel J.
Creative Business Owner
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"Liz changed my life! Thanks to our coaching, I learnt about the importance of taking care of myself and I saw myself grow over the weeks. I feel like a better version of me with better boundaries in my relationships and at work. I realized what happiness was really about and I’m so grateful."
Marjorie P.
Sales Executive
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"Working with Liz Forman was a transformative experience. She helped me gain clarity on my 'why' through the Human Design assessment, which revealed that I'm naturally a (Manifesting Generator), which explains why I love to create; that’s where I truly thrive. Before working with Liz, I felt stuck, constantly creating and building without understanding why. Liz guided me to see that this is my Zone of Genius, and that embracing it is not only okay, but essential. After our session, I felt amazing, motivated, heard, and inspired to make a greater impact. I’ve since leaned into my strengths without guilt, knowing I’m designed to work this way. I’m now able to position myself more effectively with clients and identify who I’m best suited to work with. Liz’s coaching style is what truly stood out. She asked the right questions, allowing me to uncover my strengths while she guided me to the next steps. As an executive business coach myself, working with organizations on strategy and growth, I found Liz’s approach incredibly impactful. She helped me align my work with my purpose and values, and that’s a gift I’ll carry forward."
DeBorah Byrd, PhD
Byrd Consulting Group
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"When faced with some life's situations I felt that my emotions overpowered me; and the more I experienced those emotions, the worse I felt about myself. I was pretty much at the mercy of the unpredictable events of life and in reaction mode. Then I started working with Liz who helped me direct my attention to my thought patterns. I realized that I was thinking in ways that did not serve me and, to my surprise, I was doing it unconsciously. Liz is like an ally, someone that will call you out on stuff that doesn't move you forward and, in my opinion, that's what a coach does. Now I feel I am in a place of choice; a place where I can direct my thoughts to the results I want in life. I recommend anyone that is stuck in something in their life or wants to take their game to the next level to work with Liz."
Martin C
Entrepreneur
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"Liz Forman is one of a handful of people in this world that I trust explicitly with my physical and mental well-being. Liz has been coaching me off and on for approximately 7 years. The majority of our programming had been focused on physical training, but more recently we began incorporating mental exercises into our program to help with some additional stressors that were in my life. I began slowly incorporating meditation into my daily routine, and with her help, I've been able to increase the length of my meditation sessions, which has greatly improved my mental clarity and tranquility. Whenever Liz is working with me, whether our focus is on my body or mind, I'm always reminded of much I enjoy her humor, level of expertise, friendship and her positive energy."
James S.
Engineer
When your message feels off, your whole business feels off. So if you can't find words that land...
Here's how we fix it.
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Messaging Made Simple
Marketing should feel natural and it should work.
But if your message is unclear, your business stays invisible.
The solution? A clear message and a funnel that speaks directly to the people you're here to serve.
Let’s craft your message with total clarity so you can use it everywhere.
This is a full-package strategy. We’ll clarify your brand story, write messaging that connects and converts, and build the assets you need to speak directly to the right people.
From your website to your funnel, this is messaging that sounds like you and gets results.
We always start with a complimentary Marketing Reality Check, to see what’s working, what’s missing, and what you really need next.
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1:1 Business Coaching
1:1 Business Coaching No matter where you are in your business, this is where we stop the frustration and get clear on your niche, your message, and your next move.
This isn't templated advice or surface-level strategy. It's practical coaching rooted in finding your authentic voice, so the way you speak, show up, and sell finally feels natural and sustainable.
If you're second-guessing your offer, unsure how to talk about what you do, or stuck trying to grow, we'll get to the root of it.
It starts with a complimentary Marketing Reality Check, a focused look at what's working, what's missing, and what needs to change so you can communicate naturally and make more money without burning out.
Why Work With Me?
There’s a lot of business advice out there but most of it misses the mark, because it’s not built around you.
There’s no one-size-fits-all strategy for niche clarity, messaging, or selling.
Because you’re not built like everyone else.My work is about helping you understand how you’re designed to communicate, connect, and sell—so you can finally grow your business in a way that feels solid and clear.
With 15+ years in coaching, mindset, and messaging, I bring a mix of experience and tools that help people clarify what they’re saying, who they’re saying it to, and how to sell it with confidence.
I’m trained in Human Design, StoryBrand, and Business Made Simple but what makes my approach different is how I use them together to help you market and sell in a way that speaks directly to the people who are meant to work with you.
I’ve built, pivoted, scrapped, and simplified enough times to know: clarity doesn’t come from doing more… it comes from taking aligned action based on how you’re designed to grow.
