You know what you do. You just can't say it in a way that lands.
Let's figure out exactly where your marketing is breaking down so you can fix it.
The Marketing Reality Check
What to Expect on the Call
This is a 60-minute, 1:1 Zoom call where we'll assess your marketing system using a proven framework.
Together, we'll review the 6 core areas that make or break your marketing:(think: a business-focused Wheel of Life):
Your Niche: Who you're speaking to and whether your message is hitting the mark
Your Messaging: What you're saying and how it's coming across (or not coming across)
Your Sales Process: How you're converting prospects and where things might be falling apart
Your Revenue & Results: Whether your marketing is actually translating into paying customers
Your Time & Energy: Where you're spending your marketing time and whether it's actually moving the needle
Your Marketing Channels: Website, social media, email - where your message is working and where it's not
This isn't just about pointing out what's broken. We'll also identify what's already working.
We'll pinpoint where your message is landing. We'll clarify where it's missing the mark. And we'll uncover what's been quietly sabotaging your marketing efforts.
You’ll leave with:
✅ The top two blocks holding your marketing back
✅ Clarity on what to focus on next (and what to stop overthinking)
✅ A clear next step to get your marketing working better
Why This Call Matters
Because right now, you might feel like you're saying all the right things... but nothing's really connecting.
You've got the expertise. You've got valuable insights to share. You're showing up consistently. But your message feels vague, your marketing feels forced, and somehow the right people just aren't hearing you.
Here's the truth: You're not bad at marketing. Your message just doesn't sound like YOU yet.
And when your message doesn't match your natural voice, everything in your marketing feels harder than it should be.
That's exactly what we diagnose in this call.
Why Work With Me?
Because I've been you.
I've tried so many of the marketing strategies, followed a bunch messaging formulas, even was told to just follow what "worked" for everyone else... only to end up sounding flat, vague, disconnected, and absolutely nothing like myself. It often left me feeling like I just wanted to give up.
I remember way back when staring at my website copy first adding anything and everything I could to make sure i sounded so authentic only to be told... nope take that out. So then, I started following the formulas from the gurus for website copy which left me thinking "This doesn't sound like me at all" and feeling really confused because I couldn’t figure out the "right" way.
I was stuck not knowing how to fix it. I'd write and rewrite my bio, my services, my about page - nothing felt right long term. Maybe for a hot second it did, but then... flat, vague, too aspirational or not enough feeling. Or better yet, when everything started sounding either too salesy or too timid, too clever or too boring- I knew something had to change.
The breakthrough came when I stopped trying to sound like everybody else, the "successful entrepreneurs" I was following that had "cracked the code," and started speaking from my own voice.
When I learned to use frameworks like StoryBrand not as templates to copy, but as tools to clarify what I was already thinking.
That's when everything clicked. My messaging started to feel natural. The right people started responding. Sales calls/conversations became easier because I was finally being myself.
Now I help business owners make that same shift - from trying to sound like everyone else to finding their authentic voice that gets people to buy.
This call is where we figure out exactly where your authentic voice is getting lost in your marketing, and how to bring it back so everything flows better.
Because I know how exhausting it is to market a business that doesn't sound like you. And I know how amazing it feels when you finally find words that land.
Who This Call Is For
This Marketing Reality Check is for business owners who are:
Doing great work but struggling to articulate it clearly
Tired of marketing that feels forced or fake
Ready to stop copying others and find their authentic voice
Frustrated that their message isn't connecting with the right people
Looking for honest feedback about what's actually working (and what's not)
If you're tired of marketing that doesn't sound like you, this call will help you see exactly where to start.
Who Is Liz Forman
Here's the truth:
You're not bad at marketing. Your message just doesn't match your natural voice yet.
I'm a certified StoryBrand Guide and business coach who specializes in helping entrepreneurs clarify their message so it sounds authentic and gets results.
With 15+ years in coaching, mindset, messaging, and business strategy, plus certifications in StoryBrand, Business Made Simple, Human Design, and many others, I learned countless tools to help you communicate in a way that feels natural to you and lands with your ideal clients so they can hear you clearly, understand what you're really offering, and know why they need it.
The coaches and business owners I've worked with have gone from "I can't explain what I do" or “I’m tired of tripping over my words trying to explain what I do,” to having clear, compelling messaging that attracts the right clients and helps them to make more money.
When you're clear, the message lands. When you confuse, you lose.
That's exactly what we'll figure out in this Marketing Reality Check - where you're being clear and where confusion might be costing you clients.
Grab your spot below and let’s get clear.
Book Your Complimentary Marketing Reality Check Now
This is your chance to get clarity on what's really going on with your marketing.
You don't need more strategies. You need to see where your current message is working and where it's not.
This assessment will give you that clarity so you can make your next marketing move with confidence.
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